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The shows official website features an online web-comic. The comic, which is released every two weeks, follows the characters of the series just weeks after the invasion and, when it concludes, will lead directly into the pilot episode of the show. It is published by Dark Horse Comics and a 104-page comic will be released on July 13, 2011

Character videos are also available online. The videos explore the main characters of Falling Skies. As part of the promotional campaign, a vehicle, with the TNT logo and called "Falling Skies Technical" was released as a free gift in the social networking game Mafia Wars on June 14, 2011.